APA način citiranja (7. izdanje)

Pollay, R. W., Lee, J. S., & Carter-Whitney, D. Separate, but not equal: Racial segmentation in cigarette advertising : (targeting African Americans) / Richard W. Pollay. Jung S. Lee. Gender, race and class in media : a text reader.(1994).

Čikaški stil citiranja (17. izdanje)

Pollay, Richard W., Jung S. Lee, i David Carter-Whitney. "Separate, but Not Equal: Racial Segmentation in Cigarette Advertising : (targeting African Americans) / Richard W. Pollay. Jung S. Lee." Gender, Race and Class in Media : A Text Reader.(1994) .

MLA način citiranja (8. izdanje)

Pollay, Richard W., et al. "Separate, but Not Equal: Racial Segmentation in Cigarette Advertising : (targeting African Americans) / Richard W. Pollay. Jung S. Lee." Gender, Race and Class in Media : A Text Reader.(1994), .