Theory of the gimmick : aesthetic judgement and capitalist form / Sianne Ngai

"The gimmick lies latent in every made thing in capitalism, from the banana slicer to the cryptocurrency derivative to the readymade artwork that interprets itself. It includes both the painstakingly devised and the gratuitously disposable. It is what we call things when uncertain if they are over- or underperforming, if they are historically backward or just as problematically advanced, if they are wonders or tricks. With its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place. As Ngai takes us from the hoaxes of Edgar Allen Poe to artist Stan Douglas's interest in outmoded special effects, we begin to see how the aesthetic manipulation of the gimmick points to a much deeper exploitation. Against academic claims about Marx's value-labor theory's obsolescence, the gimmick reveals it as vibrantly alive in the realm of aesthetics"

Bibliographische Detailangaben
VerfasserIn: Ngai, Sianne (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Cambridge, Mas. ; London : The Belknap Press of Harvard University Press, 2020
Ausgabe:1st printing
Schlagworte:
Online Zugang:Inhaltsverzeichnis
LEADER 01929nam a22002891c 4500
001 a0093046
008 200629s2020 gw a eng d
005 20210526110353.0
020 |a 978-0-674-98454-7 
041 |a eng 
084 |a AE 1A 20/21 
084 |a PL 1 20/21 
090 |a AE 1A 20/21 *Nga/The 
100 1 |a Ngai, Sianne  |4 aut 
245 1 0 |a Theory of the gimmick  |b aesthetic judgement and capitalist form  |c Sianne Ngai 
250 |a 1st printing 
264 1 |a Cambridge, Mas. ; London :   |b The Belknap Press of Harvard University Press,  |c 2020 
300 |a 401 Seiten : Illustrationen 
520 |a "The gimmick lies latent in every made thing in capitalism, from the banana slicer to the cryptocurrency derivative to the readymade artwork that interprets itself. It includes both the painstakingly devised and the gratuitously disposable. It is what we call things when uncertain if they are over- or underperforming, if they are historically backward or just as problematically advanced, if they are wonders or tricks. With its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place. As Ngai takes us from the hoaxes of Edgar Allen Poe to artist Stan Douglas's interest in outmoded special effects, we begin to see how the aesthetic manipulation of the gimmick points to a much deeper exploitation. Against academic claims about Marx's value-labor theory's obsolescence, the gimmick reveals it as vibrantly alive in the realm of aesthetics" 
650 4 |a Trick 
650 4 |a Wirkung 
650 4 |a Kapitalismus 
650 4 |a Marxismus 
650 4 |a Ästhetik 
856 4 0 |u https://www.gbv.de/dms/bowker/toc/9780674984547.pdf  |z Inhaltsverzeichnis 
952 |i 2020:347 
099 1 |a 20200629