Theory of the gimmick : aesthetic judgement and capitalist form / Sianne Ngai

"The gimmick lies latent in every made thing in capitalism, from the banana slicer to the cryptocurrency derivative to the readymade artwork that interprets itself. It includes both the painstakingly devised and the gratuitously disposable. It is what we call things when uncertain if they are over- or underperforming, if they are historically backward or just as problematically advanced, if they are wonders or tricks. With its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place. As Ngai takes us from the hoaxes of Edgar Allen Poe to artist Stan Douglas's interest in outmoded special effects, we begin to see how the aesthetic manipulation of the gimmick points to a much deeper exploitation. Against academic claims about Marx's value-labor theory's obsolescence, the gimmick reveals it as vibrantly alive in the realm of aesthetics"

ग्रंथसूची विवरण
मुख्य लेखक: Ngai, Sianne (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Cambridge, Mas. ; London : The Belknap Press of Harvard University Press, 2020
संस्करण:1st printing
विषय:
ऑनलाइन पहुंच:Inhaltsverzeichnis
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100 1 |a Ngai, Sianne  |4 aut 
245 1 0 |a Theory of the gimmick  |b aesthetic judgement and capitalist form  |c Sianne Ngai 
250 |a 1st printing 
264 1 |a Cambridge, Mas. ; London :   |b The Belknap Press of Harvard University Press,  |c 2020 
300 |a 401 Seiten : Illustrationen 
520 |a "The gimmick lies latent in every made thing in capitalism, from the banana slicer to the cryptocurrency derivative to the readymade artwork that interprets itself. It includes both the painstakingly devised and the gratuitously disposable. It is what we call things when uncertain if they are over- or underperforming, if they are historically backward or just as problematically advanced, if they are wonders or tricks. With its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place. As Ngai takes us from the hoaxes of Edgar Allen Poe to artist Stan Douglas's interest in outmoded special effects, we begin to see how the aesthetic manipulation of the gimmick points to a much deeper exploitation. Against academic claims about Marx's value-labor theory's obsolescence, the gimmick reveals it as vibrantly alive in the realm of aesthetics" 
650 4 |a Trick 
650 4 |a Wirkung 
650 4 |a Kapitalismus 
650 4 |a Marxismus 
650 4 |a Ästhetik 
856 4 0 |u https://www.gbv.de/dms/bowker/toc/9780674984547.pdf  |z Inhaltsverzeichnis 
952 |i 2020:347 
099 1 |a 20200629